THAIFEX – Anuga Asia returns to Bangkok from 25–29 May 2027, bringing global food and beverage producers together with buyers across one of the world’s fastest-changing consumer regions.
Held at IMPACT Muang Thong Thani, the exhibition has become one of Asia’s major food and beverage trade platforms.
The event is particularly relevant for international beer suppliers because Drinks is one of its nine dedicated trade-show sectors. Its target audience includes importers, distributors, wholesalers, retailers, hotels, restaurants, bars, supermarkets and hospitality operators — precisely the commercial network many international beer brands need when entering Asian markets.
Asia is not one beer market. Consumer behaviour, taxation, regulation, distribution and beer preferences vary significantly between Thailand, Vietnam, Malaysia, Singapore, Cambodia, China and other markets.
That makes regional trade events valuable because brands can hold conversations with buyers from multiple territories without approaching each market independently.
THAIFEX also positions itself heavily around sourcing, innovation and international business development. Its organisers include Thailand’s Department of International Trade Promotion, the Thai Chamber of Commerce and Koelnmesse.
For exporters, Bangkok therefore provides an opportunity not simply to exhibit beer, but to build a regional network of importers and distributors capable of developing brands across Southeast Asia and beyond.
Event Details
Event: THAIFEX – Anuga Asia 2027
Location: IMPACT Muang Thong Thani, Bangkok, Thailand
Dates: 25–29 May 2027
Official website: THAIFEX – Anuga Asia
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