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‘Market walls’ fall as corporates bow to antitrust rules

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Workers at the East African Breweries (EABL) microbrewery off Thika Road, Nairobi on January 26, 2024. The Competition Authority of Kenya (CAK) has directed EABL to open up its fridges in retail outlets to rival brands.
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A widening liberal market environment is providing a boon for businesses in Kenya, helping them to lower capital and operational cost pressure.

In the latest development, East African Breweries Plc (EABL) has been directed by the Competition Authority of Kenya (CAK) to open up its fridges placed in retail outlets to rival brands, just months after mobile money firms began to fully share payment tills.

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