- The brewing industry generates 3.9 million jobs and contributes 88,700 million dollars to the regional GDP.
- In 2025, the non-alcoholic beer market in Latin America and the Caribbean continues to outperform the global market, with growth of 10.4% compared to 6.5% worldwide.
In Latin America and the Caribbean, beer is much more than just a beverage. It is part of the region’s cultural identity and also one of the most important production chains for its economy, linking agriculture, industry, commerce, tourism, and hospitality.
3.9M
jobs in the region
1.3%
of GDP from
Latin America and the Caribbean
$88.7B
r regional GDP
As part of International Beer Day, Cerveceros Latinoamericanos highlights the contribution of an industry that generates 3.9 million jobs and contributes 88,700 million dollars to the regional Gross Domestic Product (GDP), equivalent to 1.3% of the GDP of Latin America and the Caribbean.
“Beer is not just a beverage; it is a value chain that connects farmers, transporters, retailers, and millions of families in Latin America and the Caribbean. Today we celebrate all the people who make this industry possible and the role that beer plays as a symbol of togetherness, community, and celebration in our region.”Tania E. Ramos Beltrán · Executive Director, Cerveceros Latinoamericanos
The value chain that drives the region’s development
From Mexico to Argentina and the Caribbean, beer reflects the cultural diversity of 24 countries and supports a value chain that begins in the countryside, continues in breweries, and reaches millions of consumers through retail, gastronomy, tourism, and hospitality.
The impact of this industry extends beyond beer production. Its activities support thousands of small and medium-sized businesses, create job opportunities, and represent a significant source of tax revenue for governments in the region.
An industry that evolves alongside its consumers
The beer industry is also evolving alongside consumers. In 2025, non-alcoholic beer in Latin America and the Caribbean continues to grow at a rate above the global average, with a 10.4% increase, compared to the 6.5% recorded globally.
This trend reflects the industry’s ability to adapt and offer more options that cater to different lifestyles and drinking occasions. Beer is, by its very nature, a beverage associated with moderation, but also with socializing and getting together.
On this International Beer Day, Cerveceros Latinoamericanos recognizes the millions of people who are part of this production chain and reaffirms its commitment to economic development, innovation, and the promotion of a beer culture based on responsible consumption.
About Cerveceros Latinoamericanos
Founded in 1945, Cerveceros Latinoamericanos is the organization that represents and coordinates the brewing industry in Latin America and the Caribbean. It brings together 18 leading companies—including AB InBev, Grupo Modelo, Heineken, Bavaria, CCU, Cervecería Nacional de Panamá, Cervecería Nacional Dominicana, Cervecería Polar, and Cervecería Hondureña—as well as seven national organizations: Cerveceros Argentinos, Cerveceros de Venezuela, ACECHI (Chile), Cerveceros de México, SINDICERV (Brazil), the Peruvian Brewers Association, and the ANDI Beer Committee; representing an industry present in 24 countries, from Mexico to Argentina and the Caribbean.
Under the leadership of Tania Elizabeth Ramos Beltrán, Executive Director, the association fosters regional collaboration and promotes the sustainable growth of an industry that generates 3.9 million jobs, contributes 88.7 billion dollars to the GDP of Latin America and the Caribbean, and generates 58.8 billion dollars in tax revenue, thereby strengthening value chains that integrate agriculture, manufacturing, commerce, tourism, and hospitality.
About International Beer Day
International Beer Day has been celebrated on the first Friday of August every year since 2007. Originating in Santa Cruz, California, it has become a global celebration that brings together beer lovers in more than 50 countries around the world. Its purpose is simple and universal: to celebrate beer in all its forms, bring friends together, and raise a toast to those who brew it.
Sources: Economic analysis based on a 2023 Oxford Economics study covering 21 countries in Latin America and the Caribbean. cerveceroslatinoamericanos.com/latam_caribbean_economic_impact_2025/
Beer Market Growth and Innovation Data: Euromonitor International – Alcoholic Beverages from Trade Sources/National Statistics, 2025.
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