Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beer industry in Brazil with research from Euromonitor International’s team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you’re in the Beer industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Beer in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beer in Brazil?
- Where is consumer demand for Beer focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Table of contents
Beer in Brazil – Category analysis
Key Data Insights
2025 Developments
Beer Summary
Key Industry Trends
Chart 1 Key Industry Trends for BeerIndustry Performance
Premium Brand Investments Reshape Growth Amid Economic Pressures
Lager Dominates Sales While Non/Low Alcohol Beer Shows Strong Growth
Chart 2 Heineken Opens New Production Centre in Brazil
Heineken’S New Facility and Skol Zero Launch Drive Premium and Nolo Focus
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025What’s Next?
Premium Lager Drives Value Growth Despite Overall Volume Pressure
Lager Maintains Dominance While No/Low Alcohol Beer Leads Volume Growth
Premium and Health-Focused Investments Reshape Consumption Patterns
Chart 5 Forecast Volume Sales 2020-2030
Chart 6 Forecast Volume Sales by Category 2025-2030
Chart 7 Analyst Insight for BeerCompetitive Landscape
Cia Brasileira De Bebidas and Heineken Strengthen Their Dominance
Innovative Product Launches Signal Evolving Consumer Tastes and Growth Potential
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025Channels
Supermarkets Lead Sales as Warehouse Clubs Attract Price-Conscious Shoppers
E-Commerce Remains a Niche Channel with Growth Potential
Products
Chart 10 Skol Zero Launched in Brazil
Leading Brewers Expand Premium and No/Low Alcohol Portfolios to Meet Demand
Innovations Target Flavoured Beer Niche
Economic Context
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Economic Context for BeerConsumer Context
Chart 14 Population 2020-2030
Chart 15 Population by Generation 2025
Chart 16 Consumer Context for BeerCountry Reports Disclaimer
Alcoholic Drinks in Brazil – Industry Overview
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Chart 17 Key Industry Trends for Alcoholic DrinksIndustry Performance
Economic and Social Factors Drive Sharp Volume Decline Amid Steady Value Growth
Beer Retains Dominance While Rtds Emerges as the Fastest-Growing Category
Chart 18 Skol Zero Launch Taps into Nolo Trend
Skol Zero Launch and Premium Investments Reshape Consumer Choice
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025What’s Next?
Producers Adapt to Economic Uncertainty and Demands From Health-Conscious Consumers
Breweries to Focus on Premium Offerings as Rtds Benefit From a Focus on Moderation
Health Trends and Sin Tax Set to Drive Innovation While Premiumisation Reshapes Operational Strategies
Chart 21 Forecast Volume Sales 2020-2030
Chart 22 Forecast Volume Sales by Category 2025-2030
Chart 23 Analyst Insight for Alcoholic DrinksCompetitive Landscape
Top Three Players Account for 87% of Sales
Brand Innovation Offers Expansion Avenues for Established Players
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025Channels
Grocery Retailers Continue to Dominate Sales
Convenience and Price Sensitivity Drive Retail Trends and Channel Shifts
Retail E-Commerce Grows Steadily, Driven by Convenience and Brand Innovation
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Products
Health Concerns and Economic Factors Drive No/Low Alcohol Innovation and Market Polarisation
Chart 26 Cia Brasileira Expands Premium Beer Production
Skol Zero Launch and Premium Capacity Expansions Reshape Consumer Choice
Economic Context
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Economic Context for Alcoholic DrinksConsumer Context
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Chart 32 Consumer Context for Alcoholic Drinks
Country Reports Disclaimer
Segmentation
The following categories and subcategories are included:
Beer
- Dark Beer
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
- Lager
- Flavoured/Mixed Lager
- Standard Lager
- Premium Lager
- Domestic Premium Lager
- Imported Premium Lager
- Mid-Priced Lager
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
- Economy Lager
- Domestic Economy Lager
- Imported Economy Lager
- Premium Lager
- Standard Lager by Origin
- Domestic Lager
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
- Imported Lager
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
- Domestic Lager
- Non/Low Alcohol Beer
- Low Alcohol Beer
- Non Alcoholic Beer
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer Stout
Definitions
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
Leave a comment