Saudi Arabia’s 0.0 Beer Market Hits 54m Litres

In 2025, beer in Saudi Arabia demonstrated notable growth, outpacing regional performance, with volume reaching 54.4 million litres, up 5% year-on-year, and value rising 6%. This was supported by favourable economic conditions and an exclusive focus on non-alcoholic and flavoured malt beverages. This environment offers strong commercial potential, as rising discretionary income, rapid digital transformation in retail, and vibrant entertainment initiatives continue to stimulate demand and innovat…

Euromonitor International’s Beer in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.
  Table of Contents
  34 Pages
  Beer in Saudi Arabia
  Euromonitor International
  August 2026
  List Of Contents And Tables
  BEER IN SAUDI ARABIA
  Key Data Insights
  2025 Developments
  Beer Summary
  Industry Performance
  Market Polarisation and Flavour Innovation Drive Sales in Beer
  CHART 1 Barbican Turbo Expands Flavour Innovation in Saudi Arabia
  Value Brands Dominate as Digital and Experiential Channels Expand Category Reach
  CHART 2 Volume Sales 2020-2030
  CHART 3 Volume Sales by Category 2025
  What’s Next?
  Moderate Growth and Market Polarisation Drive Non-Alcoholic Beer Expansion to 2030
  CHART 4 Forecast Volume Sales 2020-2030
  CHART 5 Forecast Volume Sales by Category 2025-2030
  Competitive Landscape
  Carlsberg A/S and Aujan Industries Retain Their Leads as Newer Entrants Face Retail Barriers
  CHART 6 Company Shares 2025
  CHART 7 Brand Shares 2025
  Channels
  Supermarkets Lead Sales as Hypermarkets Drive Growth in Beer
  Quick-Commerce and Digital Platforms Accelerate Premium and Multipack Sales
  Economic Context
  CHART 8 Economic Context for Beer
  CHART 9 Real Gdp Growth 2020-2030
  CHART 10 Inflation 2020-2030
  Consumer Context
  CHART 11 Consumer Context for Beer
  CHART 12 Population 2020-2030
  CHART 13 Population by Generation 2025
  Country Reports Disclaimer
  CHART 14 Barbican Extends Its Offerings with Innovation Flavour Launches
  CHART 15 Volume Sales 2020-2030
  CHART 16 Volume Sales by Category 2025
  CHART 17 Analyst Insight for Alcoholic Drinks
  CHART 18 Forecast Volume Sales 2020-2030
  CHART 19 Forecast Volume Sales by Category 2025-2030
  CHART 20 Company Shares 2025
  CHART 21 Brand Shares 2025
  CHART 22 Economic Context for Alcoholic Drinks
  CHART 23 Real Gdp Growth 2020-2030
  CHART 24 Inflation 2020-2030
  CHART 25 Consumer Context for Alcoholic Drinks
  CHART 26 Population 2020-2030
  CHART 27 Population by Generation 2025
  ALCOHOLIC DRINKS IN SAUDI ARABIA
  Executive Summary
  2025 Developments
  Key Data Insights
  Industry Performance
  Value and Premium Segmentation Drive Growth in Saudi Arabia
  Flavour-Led Innovation and Experiential Branding Attract Consumers
  What’s Next?
  Vision 2030 and Premium Alcohol-Free Experiences Will Support Future Growth
  Premium Imports and Digital Commerce Are Set to Accelerate Urban Transformation
  Competitive Landscape
  Carlsberg A/S and Aujan Industries Retain Their Leads through Value and Innovation
  Channels
  Supermarkets and Hypermarkets Drive Bulk Buying for Social Events
  Retail E-Commerce and Quick-Commerce Platforms Win Shoppers with Convenience
  Market Background
  Legislation
  Taxation and Duty Levies
  Operating Environment
  Contraband/Parallel Trade
  Duty Free
  Cross-Border/Private Imports
  Economic Context
  Consumer Context
  Country Reports Disclaimer