Standfirst: SCADS Beer has added another specialist UK stockist, with The Crate Escape in Wakefield now carrying the brand. For SCADS, the listing represents more than another retail door — it puts the beer in front of consumers actively looking for interesting and international beer.
SCADS Beer is continuing to strengthen its presence in the UK, with The Crate Escape in Wakefield now stocking SCADS.
The specialist beer, wine and spirits retailer has built its proposition around offering customers a broad selection of drinks, with beer sold predominantly in case formats alongside wines and spirits. Its Wakefield store is located at 267 Barnsley Road, Sandal, Wakefield, WF2 6AH.
For SCADS, it is exactly the type of retail environment in which the brand wants to be discovered.
A Natural Home for Discovery
The Crate Escape isn’t simply another conventional convenience store shelf.
Its focus on choice and value attracts consumers who are prepared to look beyond the most familiar supermarket brands and discover something different. That makes it a strong environment for an emerging international beer brand such as SCADS.
Built around the idea “Born to Travel,” SCADS was created with international markets at the heart of the proposition.
The wider portfolio stretches across eight beers from 0% through to 20%, giving the brand a deliberately broad presence across different strengths and drinking occasions.
Visually, SCADS has also been designed to stand apart.
Its contemporary can architecture, prominent strength indicators, distinctive colour identities and individual product names give the range a recognisable family appearance without making every product look the same.
In a retail environment containing hundreds of competing bottles and cans, that ability to attract attention matters.
SCADS: “We’re Delighted to Have The Crate Escape as a Stockist”
The team at SCADS says the new relationship is an important addition to its growing UK retail presence.
“We’re absolutely delighted to have The Crate Escape stocking SCADS. They have created the kind of destination where people genuinely enjoy discovering beers, and that makes them a great fit for us. We want SCADS to be found in stores with personality, choice and customers who are willing to try something new.”
For SCADS, growing distribution is not simply about increasing the number of outlets carrying the product.
The company wants stockists capable of introducing the brand to consumers who may not previously have encountered it.
That first purchase is increasingly important for challenger beer brands.
Digital marketing can create awareness, but eventually the consumer needs to see the can, pick it up, try the beer and decide whether it earns another purchase.
Specialist retailers can play a particularly important role in that process.
Building the Brand at Retail
SCADS has recently been increasing its focus on consumer-facing marketing built around fashion, street culture, nightlife and real social occasions.
That work is intended to sit alongside physical distribution.
Rather than presenting SCADS only through traditional beer advertising, the brand is developing a more contemporary lifestyle identity designed to make the cans recognisable both online and on the shelf.
Adding retailers such as The Crate Escape gives that marketing somewhere tangible to lead consumers.
And there are already signs of consumers discovering SCADS through the retailer, with recent Untappd check-ins recording SCADS purchases from The Crate Escape.
For SCADS, that is exactly what the next stage of growth is about: turning distribution into discovery and discovery into repeat demand.
Where to Find The Crate Escape
The Crate Escape
267 Barnsley Road
Sandal
Wakefield
West Yorkshire
WF2 6AH
Telephone: 07938 036350
Website: The Crate Escape
The Wakefield store currently lists opening hours of 11am–7pm Monday to Saturday and 11am–5pm
Leave a comment